(1) Section 26 shall not apply to a lottery where it is conducted in conjunction with the selling or marketing of a particular product where -

(a) the total value of the prizes is not more than €2,500, and

(b) there is no charge for taking part in the lottery other than the purchase of the product concerned (if such is required) and there is no additional charge for the redemption of a prize.

(2) In this section -

‘marketing’ means any form of commercial communication that is intended to increase or has the effect of increasing, the recognition, appeal or consumption of a particular product;

‘sell’ means sell by retail or wholesale and includes -

(a) offer or expose for sale,

(b) invite the making by a person of an offer to purchase,

(c) distribute free of charge, and

(d) supply for any of these purposes (whether or not for profit).