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AI Summary of Article 24 General principles and information to clients

Investment firms must act honestly, fairly and professionally in clients’ best interests. Product governance requires identifying a target market, designing instruments for that market, ensuring compatible distribution and taking reasonable steps to reach it; firms must understand instruments and assess client compatibility. All communications, including research, must be fair, clear and identifiable. ESMA will develop an EU code for issuer‑sponsored research, submit RTS by 5 December 2025, publish and review it; such research must be labelled and may be submitted to the European single access point with metadata.

Firms must give comprehensible information on services, instruments, risks, execution venues and all costs, with aggregated totals and itemised breakdown on request; information is provided electronically by default but retail clients may request paper. “Independent” advice requires a sufficiently diverse product range and prohibits third‑party fees or inducements (minor non‑monetary benefits excepted); portfolio management likewise bans third‑party payments. Firms must ensure staff remuneration does not conflict with client interests, disclose inducements, maintain research payment arrangements with annual quality assessment and ESMA reporting by 5 December 2028; Member States may impose proportionate additional requirements and the Commission may adopt delegated acts to specify requirements.

Version status: Amended | Document consolidation status: Updated to reflect all known changes
Version date: 4 December 2024 - onwards
Version 4 of 4

Article 24 General principles and information to clients

1. Member States shall require that, when providing investment services or, where appropriate, ancillary services to clients, an investment firm act honestly, fairly and professionally in accordance with the best interests of its clients and comply, in particular, with the principles set out in this Article and in Article 25.

2. Investment firms which manufacture financial instruments for sale to clients shall ensure that those financial instruments are designed to meet the needs of an identified target market of end clients within the relevant category of clients, the strategy for distribution of the financial instruments is compatible with the identified target market, and the investment firm takes reasonable steps to ensure that the financial instrument is distributed to the identified target market.